WHAT WAS
wrong.
goodfellas is the kind of shop every barber wants to be: established, busy, rated 5.0 on booksy by the people who actually sit in the chair. the website didn't know that. it was a builder-template site whose homepage carried a 'not secure' warning in the browser bar — the first thing a new customer saw was their browser telling them not to trust it.
worse, it was a dead end. there was no enquiry form and no email address anywhere on the site, so a customer who'd found the shop on google could only ring. the booking system existed, and the shop lived by it, but the site didn't lead anyone to it. the reputation was five stars; the front door was locked.