WEB DESIGN IN stevenage.

stevenage has two centres and two characters. the old town high street — the coaching-inn end, with its pubs, barbers, cafés and independents — and the new town, the first of its kind in the country, with the pedestrianised centre, the regeneration cranes, the hospital, and the aerospace and pharmaceutical employers that give the town thousands of well-paid, practically-minded residents. around both sit the neighbourhoods — chells, pin green, symonds green, shephall, great ashby — where most of the town's tradespeople live and work.

the businesses here are practical too: electricians, plumbers and heating engineers, body shops and mobile mechanics, roofers, kitchen fitters, dog groomers, nail bars, barbers, physios, driving schools. they're found by people searching 'electrician stevenage', 'mot sg1' or 'barber old town stevenage' on a phone — and picked, in seconds, on whichever result looks the most competent.

a good stevenage site is direct. it says the trade and the town in the first line. it gives each kind of job its own page — 'consumer unit replacement', 'boiler service', 'skin fade and beard trim' — so every service has somewhere to rank. it shows real photos of real jobs, with the estate named when the customer's happy for you to. it carries your google reviews in your own words. the phone number is a button; the quote form works with a thumb; the whole thing loads in a second on the train to king's cross.

i'm twenty minutes down the a1(m) in hatfield. i'll send you a preview of your new homepage before we talk about money, and if it isn't obviously better than what you've got, we shake hands and part.

• trade and town in the first line

  no mystery hero copy. 'electrician in stevenage' where google and the customer both look first, with the structured data to back it up.

• a page per job type

  boiler service, rewire, mot, skin fade — separate, properly written pages, so each search has a page to land on instead of everything fighting for one homepage.

• evidence, not adjectives

  real jobs, real photos, your registrations shown as facts, your reviews in the customer's words. stevenage customers buy on proof.

• a button, not a number

  tap to call, tap to whatsapp, a short quote form with a photo upload — the three ways a job actually arrives.